APS – Digital Transformation Quality Assurance & Testing
Quality Assurance & Testing fulfils a critical role in any digital transformation journey. Identifying the right tools, methodologies and measures to assure customer experience is increasingly essential to success.
Companies today face two big challenges. They have to find new ways to stay on top of new technologies, while at the same time assure superior customer experience.
The cost for companies trying to attack your industry and steal your market share is quite low these days, and a critical factor in maintaining a good customer experience is delivering stable products with high quality. As organisations invest heavily in digital transformation programs, Quality Assurance and Testing play a critical role.
Changes in customer behavior, elevated global competition, adoption of social media channels and emerging trends such as cloud and mobile are a few market driven challenges that organisations have to deal with during their digital transformation journey. Quality Assurance plays a vital role in responding to these challenges. It’s essential for organisations that are dealing with digital transformation to have an appropriate digital assurance strategy, with the right tools, methodologies and measures to assure customer experience.
In the new digital world, users expect a high quality, seamless digital customer experience. Looking into digital behaviors and touch points of your customers helps you succeed by learning where and how to introduce value into the entire customer chain, especially in the Banking and Financial Services sector.
The ultimate goal for companies is to ensure a truly consistent experience across all channels. Applications need to be made available (phones, tablets, notebooks, wearables Etc) and should provide a seamless customer experience based on real user behavior. QA organisations can use optimised test automation for repeated tests on various devices, testing all browsers and operating systems.
Adapting to new and latest technologies demands higher process maturity. Quality Assurance is becoming an important function for organisations who are effectively embracing the digital transformation.