Dave Newland

Co Founder / Director

Dave is one of the co-founders of APS and has held significant roles within some of the biggest financial institutions and delivered some of the largest programmes within that sector.

Dave has over 20 years of experience working on transformational change programmes, which include leading the Governance for RBS with regulatory and compliance programmes (overseeing a £90m budget) as well as playing a key part in the Finance workstream supporting the Lloyds divestment and Integration with HBoS.  In his early career Dave worked at Barclays as a Business Analyst before running and delivering projects across the UK and Africa on SAP projects.

Dave has a passion for delivering high quality solutions and skilled resource into change programmes and projects that demand results, supporting our mission at APS to partner with our clients. His passion for delivering business success for our clients has driven our company vision and every member of our APS Consulting team.

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Mark Blake

Co founder / Director

Prior to jointly founding APS in 2015, Mark held senior management roles within a number of consultancies specialising in change and transformation programmes predominately in the Banking, Financial

Services and Insurance sectors.

The experience gained from over 20 years working in delivery, business development and strategic client engagements across numerous programmes of work supports the positioning of APS as a partner into our clients who brings value add, sector expertise and quality delivery capability.

Mark shares the passion of the APS senior management team in delivering services and technology solutions that enable our clients and stakeholders to adapt their organisations and ultimately enrich the experience of their own customers in the rapid and ever changing sectors they operate within.

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Graham Smith

Non Executive Director

Graham has held a number of senior roles in a variety of organisations. He co-founded Certeco (a business change consultancy) in 2009 which was eventually acquired by P2 Consulting where he now sits on the board

as a non executive director. Prior to this he had over 20 years’ experience delivering global change programmes and test consultancy, predominantly in the financial services space. The roles included head of test consultancy, Europe, at Cognizant Technology Solutions and before that, was the European head at AppLabs, one of the world’s largest independent testing consultancies. Graham also worked at IS Integration – the UK’s largest test consultancy – in a business development role, before transitioning to AppLabs following its acquisition of the company.

Graham’s depth of experience in financial services is grounded in the 25 years he spent working at global insurer, NPI, where he started his career and also working for a software vendor FIS who provided insurance software solutions.

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Adrian Grimshaw appointed to the APS Board as Head of Consulting for Asset & Wealth Management

Adrian Grimshaw

Non Executive Director

Adrian has held a range of board level positions in leading investment management firms, heading transformation, IT and business operations functions. Most recently he was Chief Transformation & Technology Officer at M&G

investments. Adrian spent some 11 years at Threadneedle where he held a number of positions including COO. He has also worked in wealth management and investment banking sectors, including Kleinwort Benson and RBS Global Banking & Markets. Adrian started his career in consulting working first for Andersen Consulting (now Accenture) and then in a boutique firm he co-founded.

Adrian’s expertise is in working with senior management teams to define and implement operating models to meet the business strategic imperatives, such as: scalability; agility to support new products and markets; automation to reduce costs and operational risk. Adrian has an impressive track record of: successfully delivering complex, multi-disciplined transformation programs; managing daily service delivery in IT and business operations functions; and building high performing teams.

The programs Adrian has successfully led include:

Definition and delivery of the key stages of a front-to-back investments and distribution platform overhaul. The scope encompassed Blackrock Aladdin, life fund accounting BPO, rationalised client reporting and enhanced CRM capabilities. This was underpinned by an industry leading digital cloud-based data and microservices integration solution, using Azure
Defining and implementing a new transformation / IT operating model. This involved the rationalisation and restructure of a team of some 400 staff into integrated transformation portfolios aligned to business areas and the introduction of agile working practices. This radically increased the efficiency and delivery success of the transformation organisation
Delivered the successful BPO of both retail administration and investment operations functions. Each of these deals was some £100m in value and 200 staff. This transformation substantially changed the operational efficiency of the firm, decreasing costs by 35% and increasing agility to deliver new products.

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Steve is a dynamic leader with an excellent track record in developing and growing businesses. Experienced at managing large scale and complex business transformation programmes, encompassing IT and business change, and

delivering significant operational and service improvements. He has over 30 years experience in Financial Services from both a provider and supplier perspective.

Steve also has 15 years working in outsourcing – arranging and delivering complex BPO and IT service contracts. Strong commercial skills gained managing a large and complex P&L.

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Alex Baker

Alexandra Baker

Head of Operations

Before joining the APS team, Alexandra worked for a Homeserve company called Checkatrade as a member of their customer success department. Alexandra was at the forefront of an internal transformation of the procedures

and processes that the department had in place and this was rolled out to all 120 employees in the department. After a year of working in the customer success department she was asked to work on a project alongside the Head of HR creating their Employee Progression Plan that was rolled out company-wide to increase company employee retention and engagement, following the success of this project Alexandra was asked to join and contribute towards the sourcing, testing and roll out of a new payroll platform alongside the senior management team.

The experience Alexandra gained from working alongside the HR department for a large company led her to find a new challenge working in a smaller business which would let her transfer her knowledge to make a much bigger difference.

Alexandra has been a part of the APS journey for 3 years now, she began by working within the recruitment arm of the business, focussing on growing the client relationships and our network of consultants. Naturally as Alexandra’s knowledge of the business and financial services improved her role progressed into Operations. Alexandra now works alongside the Directors across all departments assisting with driving the business forward. APS is very much still at the beginning of an exciting quest to redefine consultancy and she looks forward to continue to be a part of that growth.

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Clive Richards

Clive Richards

Associate Director

Clive has over 30 years of experience as an engineer & manager, helping deliver high value, complex outcomes for large multi-national FS firms. Clive has been an early adopter of modern technologies & ways of working and is a

passionate evangelist for Agile, Cloud & server-less in particular.

Clive started as a Developer at Chemical Bank in ’87, playing a key role in their derivatives push, before joining Sumitomo Bank where he helped develop and manage their trading projects. Clive joined JPM Asset Mgt in 1993, where he was Head of FO Systems during an exciting period of growth & ambition. Clive then joined M&G in 2001, where he was Head of Development for 15 years, leading their adoption of Agile, Cloud & APIs whilst managing a team of 120+ across multiple locations. Clive & his team developed a highly sophisticated Logistics Suite for managing their 3000+ releases they were doing annually. Clive then spent 18m working for Avi Rao in M&G’s newly formed Digital Office, with a key focus on delivering a platform to accelerate their Machine Learning push.

Clive is passionate about how teams can adopt modern cloud technologies & collaborative working practices to help deliver awesome outcomes to their customers & colleagues. Clive is highly respected for his ability to see it and say it how it really is.

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Hayley Wallis

Head of Finance

Whilst working for a large Financial Services Company for 28 years, my experience gained includes providing all duties which encompasses Personal Assistant support at Executive Board Level.


I then moved across to a role within a Programme Management Office for Change as an Office Manager, with the responsibility of an Administration Team, working closely with Procurement & Legal with regards MSAs, Contracts and Work Orders primarily for resources working on programmes and projects whilst continuing to provide Personal Assistant support at Executive level. This comprehensive role also included preparing the sourcing of resources, permanent and contract for a large department of the business, working with senior management teams, including and not limited to fulfilling all the administration tasks end to end, including the processing of invoices and payments for the contract and consulting resources.

Shortly before leaving my last Company I transferred to the HR Department as an HR Contractor Consultant, centralising their contract resources throughout the business under one area within HR, working closely with Agencies, Consultancies, individuals and Limited Companies, delivering an end to end process for the contract and financial side of the role, including invoicing and payments of all contract resources across the business.

So after 28 years of working in the Financial Services Industry, I decided to have a break from work. I joined APS in October 2019 bringing with me my 28 years of expertise, providing financial advice and support to their ever growing business redefining Consultancy as Head of Finance.

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Julian Fava Associate Director

Julian Fava

Associate Director

With over 20 years experience of working in the Wealth and Asset Management industry prior to joining APS, Julian delivered global, complex change programmes in what has been a constantly evolving financial services environment.


He spent 17 years at Fidelity International where he operated across the personal investing, adviser platform and the workplace pensions business channels delivering regulatory and mandatory programmes. He is accustomed to working with large, distributed teams over multiple countries, and as part of his tenure spent 3 years in India building out the Technology change capability and implementing an agile delivery model while also introducing the concept of delivering to customer outcomes.

In 2018 he moved to M&G to deliver the Client Reporting programme to provide timely and trusted reporting services. Eventually becoming the Portfolio Lead for the Global Asset Management business channel. There he worked on a 3 year strategy and then lead the key programme which was to deliver a consistent global client experience.

Julian is an advocate for working to an agile delivery model but also understands the need to drive the right level of governance to provide accountability of the deliverables and assurance that the delivery model reduces the risk of bad outcomes.

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Barry Buzer

Associate Director

Barry has 39 years’ experience working in the City of London, mainly within the financial markets, witnessing the expansion and development while keeping abreast from simple interest rate products to a globally driven business.

Barry spent his early years working for Prebon Yamane Ltd, before moving to Dean Witter on the LIFFE floor, adapting from open-outcry trading to electronic execution.

Joining a start-up in 2012 the Sports Futures Exchange, as a CF30 it benefited FCA registration, gaining invaluable experience and knowledge by adjusting to a business with different targets and outlook.

Years of communicating and client relationship building has helped Barry connect with a wide range of people and personalities across a broad spectrum.

Barry is enthusiastic about his role within APS and is looking forward to delivering solutions and implementation that benefits the client with top quality products, creating cost effective balance and a sustainable future

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