Dave Newland

Co Founder / Director

Dave is one of the co-founders of APS and has held significant roles within some of the biggest financial institutions and delivered some of the largest programmes within that sector.

Dave has over 20 years of experience working on transformational change programmes, which include leading the Governance for RBS with regulatory and compliance programmes (overseeing a £90m budget) as well as playing a key part in the Finance workstream supporting the Lloyds divestment and Integration with HBoS.  In his early career Dave worked at Barclays as a Business Analyst before running and delivering projects across the UK and Africa on SAP projects.

Dave has a passion for delivering high quality solutions and skilled resource into change programmes and projects that demand results, supporting our mission at APS to partner with our clients. His passion for delivering business success for our clients has driven our company vision and every member of our APS Consulting team.

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Mark Blake

Co founder / Director

Prior to jointly founding APS in 2015, Mark held senior management roles within a number of consultancies specialising in change and transformation programmes predominately in the Banking, Financial

Services and Insurance sectors.

The experience gained from over 20 years working in delivery, business development and strategic client engagements across numerous programmes of work supports the positioning of APS as a partner into our clients who brings value add, sector expertise and quality delivery capability.

Mark shares the passion of the APS senior management team in delivering services and technology solutions that enable our clients and stakeholders to adapt their organisations and ultimately enrich the experience of their own customers in the rapid and ever changing sectors they operate within.

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Ed Bearcroft

CDIO (Chief Data and Information Officer)

Prior to joining APS, Edward has held a number of senior leadership positions in Digital and IT at blue chip Wealth and Asset Management firms where he had been a pioneer in the application of digital

technology to marketing, sales and customer centred digital services.


In the early 2000’s he lead the development of Schroders’ retail and institutional prescience on the web. He spent 10 years at Fidelity International where in particular he drove the development of the user experience team in technology as the key differentiator in personal investing markets, adviser platform business and services for institutional investors. For the last 4 years he has been a leading light in developing the use of Spotify model agile at M&G as the leader of the Global Distribution IT Tribe enabling them to develop fully cloud based customer facing digital services.


Edward is a passionate believer in the ability of technology to transform the way that financial services are delivered to customers for the better – better for customers, better for employees and better for the world. He is a great advocate of the value of investing in the design of service experiences and the utility of agile to enable a workforce to deliver ever greater value to increasing numbers of stakeholders whilst still attaining strategic business objectives for cost and growth. His breadth and depth of experience in this domain enables him to provide world class advice, strategy and delivery services to our clients.

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Graham Smith

Non Executive Director

Graham has held a number of senior roles in a variety of organisations. He co-founded Certeco (a business change consultancy) in 2009 which was eventually acquired by P2 Consulting where he now sits on the board

as a non executive director. Prior to this he had over 20 years’ experience delivering global change programmes and test consultancy, predominantly in the financial services space. The roles included head of test consultancy, Europe, at Cognizant Technology Solutions and before that, was the European head at AppLabs, one of the world’s largest independent testing consultancies. Graham also worked at IS Integration – the UK’s largest test consultancy – in a business development role, before transitioning to AppLabs following its acquisition of the company.

Graham’s depth of experience in financial services is grounded in the 25 years he spent working at global insurer, NPI, where he started his career and also working for a software vendor FIS who provided insurance software solutions.

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Alyson Hobkirk

Associate Director

Alyson has more than 15 years’ experience working as a business psychologist in senior roles in change management, leadership and talent management. Alyson has consulted for a number of FTSE 100 companies across the UK, US, Asia

and South Africa from early careers development to senior levels within the organisation. These global organisations are mainly across the financial, utilities and healthcare sectors. More recently, Alyson has led a number of strategic and operational projects including, developing digital learning strategies and communication campaigns to relaunch virtual delivery, developed capability frameworks for critical technical roles and tailored career pathing, implemented leadership frameworks in complex organisations including targeted talent programmes featuring experiential learning and immersions.

Alyson is most passionate about integrating agile into talent and leadership development offers in a seamless way for the end user and demonstrating the bottom line impact of this way of working to organisations. She specifically focusses on the behavioural elements to enable standardised ways of working. APS is the perfect platform and environment to make this a reality, providing the best of both technical and non-technical learning worlds.

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Clive Richards

Clive Richards

Associate Director

Clive has over 30 years of experience as an engineer & manager, helping deliver high value, complex outcomes for large multi-national FS firms. Clive has been an early adopter of modern technologies & ways of

working and is a passionate evangelist for Agile, Cloud & server-less in particular.


Clive started as a Developer at Chemical Bank in ’87, playing a key role in their derivatives push, before joining Sumitomo Bank where he helped develop and manage their trading projects. Clive joined JPM Asset Mgt in 1993, where he was Head of FO Systems during an exciting period of growth & ambition. Clive then joined M&G in 2001, where he was Head of Development for 15 years, leading their adoption of Agile, Cloud & APIs whilst managing a team of 120+ across multiple locations. Clive & his team developed a highly sophisticated Logistics Suite for managing their 3000+ releases they were doing annually. Clive then spent 18m working for Avi Rao in M&G’s newly formed Digital Office, with a key focus on delivering a platform to accelerate their Machine Learning push.


Clive is passionate about how teams can adopt modern cloud technologies & collaborative working practices to help deliver awesome outcomes to their customers & colleagues. Clive is highly respected for his ability to see it and say it how it really is. 

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Barry Buzer

Associate Director

Barry has 39 years’ experience working in the City of London, mainly within the financial markets, witnessing the expansion and development while keeping abreast from simple interest rate products to a

globally driven business.

Barry spent his early years working for Prebon Yamane Ltd, before moving to Dean Witter on the LIFFE floor, adapting from open-outcry trading to electronic execution.

Joining a start-up in 2012 the Sports Futures Exchange, as a CF30 it benefited FCA registration, gaining invaluable experience and knowledge by adjusting to a business with different targets and outlook.

Years of communicating and client relationship building has helped Barry connect with a wide range of people and personalities across a broad spectrum.

Barry is enthusiastic about his role within APS and is looking forward to delivering solutions and implementation that benefits the client with top quality products, creating cost effective balance and a sustainable future

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Alex Baker

Alexandra Baker

Head of Operations

Before joining the APS team, Alexandra worked for a Homeserve company called Checkatrade as a member of their customer success department. Alexandra was at the forefront of an internal transformation of

the procedures and processes that the department had in place and this was rolled out to all 120 employees in the department. After a year of working in the customer success department she was asked to work on a project alongside the Head of HR creating their Employee Progression Plan that was rolled out company-wide to increase company employee retention and engagement, following the success of this project Alexandra was asked to join and contribute towards the sourcing, testing and roll out of a new payroll platform alongside the senior management team.

The experience Alexandra gained from working alongside the HR department for a large company led her to find a new challenge working in a smaller business which would let her transfer her knowledge to make a much bigger difference.

Alexandra has been a part of the APS journey for 3 years now, she began by working within the recruitment arm of the business, focussing on growing the client relationships and our network of consultants. Naturally as Alexandra’s knowledge of the business and financial services improved her role progressed into Operations. Alexandra now works alongside the Directors across all departments assisting with driving the business forward. APS is very much still at the beginning of an exciting quest to redefine consultancy and she looks forward to continue to be a part of that growth.

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Hayley Wallis

Head of Finance

Whilst working for a large Financial Services Company for 28 years, my experience gained includes providing all duties which encompasses Personal Assistant support at Executive Board Level.


I then moved across to a role within a Programme Management Office for Change as an Office Manager, with the responsibility of an Administration Team, working closely with Procurement & Legal with regards MSAs, Contracts and Work Orders primarily for resources working on programmes and projects whilst continuing to provide Personal Assistant support at Executive level. This comprehensive role also included preparing the sourcing of resources, permanent and contract for a large department of the business, working with senior management teams, including and not limited to fulfilling all the administration tasks end to end, including the processing of invoices and payments for the contract and consulting resources.

Shortly before leaving my last Company I transferred to the HR Department as an HR Contractor Consultant, centralising their contract resources throughout the business under one area within HR, working closely with Agencies, Consultancies, individuals and Limited Companies, delivering an end to end process for the contract and financial side of the role, including invoicing and payments of all contract resources across the business.

So after 28 years of working in the Financial Services Industry, I decided to have a break from work. I joined APS in October 2019 bringing with me my 28 years of expertise, providing financial advice and support to their ever growing business redefining Consultancy as Head of Finance.

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